Approach

User research showed that customers didn’t know how music updates worked and engagement in the app was low. Ambie worked hard in the background, but it wasn’t communicating to customers as there were no notifications, pop ups or messaging in the app at the time.

I made it my personal project to create these notifications; my objectives were to:

• Give customers insights into how their music was performing.

• Highlight the work Ambie was doing in the background each month.

• Increase affinity and sentiment for the brand.

• Encourage users to engage with the app by performing certain actions.

Outcome

• This project is still in progress.