Project
Refresh website copy to briefly describe their services, keeping it professional and neutral.
Approach:
With a customer demographic of 80% males aged 21-50, and most of their business coming from referrals, this client wanted their website to be a simple ‘reference point’ for prospective customers.
A “brand personality” was less important to them and they wanted to keep the tone neutral, professional and convey reliability.
We also corrected grammar and inconsistencies with branding.
Outcome:
A happy CEO! (This client didn’t measure traffic to the website but was very clear about what he wanted).
Snippets
